Brand

Making the right first impression starts with how we present ourselves and our brand. To put our best foot forward, we need to make sure that the look and feel of all our collateral is consistent. Below you will find guidelines, style guides, boilers and other helpful resources to make sure you’re aligned with our branding and supported in all that you do.

NFP+Aon Brand Signature
NFP+Aon Logo
(Brand Signature)

Logo

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Logo

Need the Logo (Brand Signature)? Download a package (ZIP file) containing approved variations, formats and file details.

Download Package (English)
Download Package (French)
Download Package (French_English)
File Format Cheat Sheet
NFP+Aon Brand Guidelines
NFP+Aon Brand Guidelines

Guidelines

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Guidelines

This document provides rules around the use of our logo and design system. It also provides carefully thought-out messaging that ensures we all talk about NFP the same way.

Download Guidelines
Download Abridged Guidelines
NFP+Aon Editorial Style Guide
NFP+Aon Editorial Style Guide

Guidelines

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Guidelines

These guidelines cover editorial style and word usage, capitalization, typography and punctuation specific to our company.

Download Guidelines
Brand Boiler
NFP+Aon Boilers

Boiler

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Boiler

Download our latest boiler plate language, which highlights NFP information. As a reminder, when referencing our company name, you should use “NFP” for marketing purposes and only use “NFP Corp.” when referring to the legal entity.

Download Boiler
NFP International Branding
NFP International Branding

Guidelines

NFP International Brandingclear

Guidelines

Brand guidance for referencing NFP operations in countries outside the U.S. in written and visual communications.

Download Guidelines →
Color Palette
Color Palette

Guidelines

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Guidelines

This is a one sheet guide to NFP's color palette. Use the color code combinations to make custom color swatches in Microsoft's suite of software

Download Color Palette →
Marketing Deliverables Guide
Marketing Deliverables Guide

Guidelines

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Guidelines

This internal resource provides a visual reference for deliverable types, ideal use cases and specs.

Download Guide  →

Need Something Else?

Head over to the Resources page for additional marketing support and downloadable templates, toolkits, decks and more.

Resources →